Personal branding is essential for survival now. To objectively identify your strengths and personality traits, asking your friends or colleagues may be better.
Exercise: Brand Attributes
Step One: Determine Your Brand Attributes
Identifying the attributes that define your brand involves understanding not only yourself but also how you are perceived by others. You might think you know what your greatest strengths and attributes are as a professional, but do you, really?
It can be challenging to objectively identify your own strengths and personality traits, but you can learn a lot about yourself by getting feed- back from the people who know you best.
To start, choose eight to ten trusted friends, peers, and mentors and ask or email them the following questions:
- How would you describe me in three words?
- If you had to introduce me to a new professional contact or colleague, what would you tell him or her about me?
- What traits do you most admire or enjoy about me?
- What makes me different from other people you've worked with in the past?
Listen and take notes. It can be helpful to do this with two different groups --- one made up of people who know you more intimately (such as close friends or family members) and one made up of more distant acquaintances (like former colleagues, mentors, professors, or bosses).
Now look again at all the descriptions you gathered. What are the three to five descriptors that people seemed to agree upon? Circle those that seem like strengths, and underline those that could have a negative connotation, so you have a better sense of the whole picture you're working with.
Now in your own words, write down the five words or phrases that you agree are accurate (try to be as objective as possible!) and ...
"THE NEW RULES OF WORK", page. 68
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