National Identity, Product Identity, Personal Identity

First I read an article titled "It's Over" in Psychology Today issue of May/June 2015. It is about breakup recovery and contains a sidebar titled "Rejection Relief"  on page 85. Here are the first two, or most important suggestions:

1. Reconnect with yourself: Who am I? ... How should I spend my time?
2. Cultivate Self-love: ... being compassionate and gentle with yourself ... kind and forgiving ...

Second, I read about building a national identity. These two readings remind me of what I have kept reading in psychology and branding/positioning.

It's all the same.

When you know who you are, and you are proud of it and you want to continue with it, you get a strong sense of identity.

Such an identity,whether national, organizational or personal ,come from what you stand for (your values), what you want to accomplish (your aspirations) and from how you overcome obstacles.

Soul-searching and identity-seeking always do us good.

When the chips are down, when you are against the wall, as in the breakup article, you only have yourselves to rely upon to re-build your lives. Know yourself, your values and your aspirations to lead a worthwhile life.

Who are you?

What do you stand for?

What do you want to achieve? How do you want to be perceived / remembered?

We at EssayKKN are also thinking about our product identity.

Branding the Easy Way, the Lazy Way

The Usual Ways about Making Brands

Positioning?
Re-positioning?
USP (unique selling proposition)?
Competitive advantages?
Core competencies?

Simpler

Why would customers buy from me?

Even More Simpler

Joe Girard: Would I buy from me?
Guy Kawasaki: Develop for the customer of one, i.e. yourself.

Why Would I Buy from Me?

Not when I promote weakly.
You can read this guy like an open book. Weak promotion reveals as clearly as daylight that he doesn't see his own product as very useful or as a very good value.
Yes, when I promote persistently. My Reasons will be:

1. He's lazy. His products will be very convenient for me.


2. He's very kind. His kindness overcomes his laziness. Thus laziness results not in sloppy, shoddy, shady products but short, sweet, sharp products. In other words, maybe "half-products, but not half-assed products".(Echoing a director from Google as quoted in Business 2.0)


3. He's very kind. His kindness overcomes his stinginess. He will give me more than I pay for.


4. He's very kind. He already understands my needs very well or he will very quickly.


5. He's very kind. He won't teach me a thing he himself doesn't know really well.

In conclusion: I will buy from me because my products will be

1. reliable


2. convenient in terms of price, use, place, brain-effort, stress, image etc.