Young Steve Jobs's Business Acumen

Wozniak (Apple co-founder) wanted to give his design away so that other people could build their own personal computer.

Jobs knew people were either too busy or not smart enough to do so. He knew they would pay for convenience.

And Paul Terrell, the owner of a computer store, also knew that. That's Steve Jobs's genius and savvy.

Hidden Magic is More Magical

Steve Jobs didn't want to be too transparent. He was modeling Apple after Disney & co. Walt Disney believed that when people don't know how films are created, they will be more enchanted with the end results.







Both Disney and Jobs felt that if customers saw how messy the process of creation was and how uncertain the creators were about the final outcome, they would not look magical at all to the customers.

Personality before Practically

Mastushita asks us not to focus lopsidedly on what we lack.

Steve Jobs would sometimes claimed that his product became better because it lacked certain features its rival products had!







So, don't worry if you cannot be practical right now. You can be cute, or be a personality!!