Are you freaking out? You cannot will or wish your fears away. Reframe the situation. Sincerely see that it is in their best interest to hire you.
Exercise: Alchemy/ Transformation
The Eureka Moment!
You can reverse engineer the same search techniques to be found or to find employers who have problems you can solve and create a job for yourself.
What's your takeaway?
- The economy has changed and every organization has had to change the way it does business, and that means changing how it hires.
- Looking for problems you can solve is easier than looking for a job --- one implies value (employers will pay to have a problem resolved), the other simply implies a payroll cost.
The audience quickly figured out that an "opportunity" was a chance to solve a problem and that's what engineers do best. This is the most competitive job market we've ever seen, but there are jobs out there, lots of them. They're still aren't enough jobs for everyone though, so it is no longer good enough for you to just be the most qualified. That's not who gets the job. And you probably already know that. The person who gets the job is the one who can find the job to begin with and then maneuver the job search process.
Finding and maneuvering to the offer stage are a Guerrilla Job Hunter's competitive advantage.
....
Your brand and marketing strategy will determine not only whether you get an interview but also where you fit in that band. If you market your skills as a commodity, you'll be lucky to land the job and you will be paid at the bottom end. However, if you market and present yourself as a "you-can't-do- without-me" solution to the employer, you will start near the top or over their salary band. Over the course of your lifetime earnings, this can easily amount to an extra $800,000 to $1 million in salary. Now you see why you need a personal branding strategy. Next, I show you how to create it.
You Are Changing the Rules
While ordinary job seekers are crying out, "Please give me a job!" your resume will convey a simpler, more appealing message: "Hiring me is like buying money at a discount." While other job seekers will come across as supplicants, begging for work, you will come across as a superhero minus the cape.
Put another way, you will put an immediate halt to the "apples versus apples" comparison that employers make when considering ordinary job seekers. It's now "apples versus oranges" -- and you're the only orange. A big, fat, juicy one.
You're changing the rules of the game and slanting them in your favor. It's kind of like picking up a Monopoly board and tipping all the money, hotels, and houses into your lap.
"Guerrilla Marketing for Job Hunters 3.0: How to Stand Out"
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