The kind of problems you should solve for your side-hustle, portfolios or brand.
Exercise: Solve Specific and Measurable Problems.
2. Solving specific, measurable problems is much better than attempting to create huge behavior change.
A friend of mine once spent six months putting together a huge set of resources for aspiring business owners. who were struggling with their marketing. When I saw the list of materials, I was impressed. "There's so much there!" I said. But that was actually a problem: there was too much there, which is probably why the initial response from her, audience was okay but not great. Instead of feeling inspired, people felt-overwhelmed.
My friend revised the course to focus on a more specific issue: helping business owners improve cash flow. This was better! She was much more successful with the revised offer directed at one specific problem.
3. To avoid getting off track, always ask, "Why should people care about this?"
This isn't a question you can overlook. Ultimately, your success in life and work depends on it ...
"BORN FOR THIS," The Answer In Your Inbox, page. 111
No comments:
Post a Comment