If you have to charge ten times as much

This is a provocative question for marketers by Seth Godin. The source article is This is Marketing

Here is our  attempt to answer this question:

Why We're Worth 10 Times as Much

To your relief, your dream has come true : "You will reach your true potential in this life."

We make this promise. Not by magic. But by your own DIY research and wisdom.

Once you clearly know

1. What you truly want to achieve
2. What you can do: long-term, short-term, right-now-this-hour-term

1. You will act. That is, you come to have agency.
2. This action will have extra punch and power and venom because you have conviction because you've seen precedents and examples with your own eyes. That is, you come to have self-efficacy.

Examples

1. English majors usually become burger-flippers (credit: Dilbert cartoon strips and "What Color is Your Parachute?").
   But once you've seen others with good written English and good math become successful programmers, the way you attend your coding classes won't stay the same.
2. Previously guys with a bit of marketing, a bit of design and a bit of coding and a bit of many things else, got no where. You have been one of them.
   Now these same guys become hot as "growth hackers." When you tell an interviewer that you are a growth hacker, your voice will carry a convincing, compelling tone.

"Horizontal" means from outside one's industry.( credit: "Marketing 4.0"), or from outside one's expertise (credit : "Rules for the Radical")

You who can , will do your life's work with the force of faith, and get better results.

For that, aren't we worth US$ 500 or more?