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July 28, 2016

Hidden Magic is More Magical

Steve Jobs didn't want to be too transparent. He was modeling Apple after Disney & co. Walt Disney believed that when people don't know how films are created, they will be more enchanted with the end results.

Both Disney and Jobs felt that if customers saw how messy the process of creation was and how uncertain the creators were about the final outcome, they would not look magical at all to the customers.

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