Get the Powers to Act from Fresh Ideas

December 19, 2012

Effectiveness | Confidence of a Joe Girard

Joe Gerard, in his own words (from "Joe Girard Complete Audio Collection," 2006), is "No 1 new retail car salesman in the world" in Guinness Book of World Records. He is the only car salesman who sold cars by appointment. You have to make appointment in advance to buy from him.

Why do people find him irresistible? Why was he so successful? What are his secrets? As I said, I'm not going to do an overall, comprehensive summary. I'll do just an impression, just a compilation of peak passages in his books, just a number of remarkable strokes.

He works from a solid moral, ethical foundation. He insists that there must be two winners in every sale he makes.
He believes the true mark of a successful sales is the repeat business.
An Honest Secret to Confidence
Every morning before he leaves home for work, he'd ask himself,"Will I buy from me?"
Do you radiate confidence to your buyers? Do you send out negative signals?
How do you annihilate such negative cues?
And what's his secret key to confidence? The answer is "Homework." He did a thorough preparation. I can't help admiring his disarming honesty here. He declares there are no short-cuts. Thorough preparation is the price you pay for radiant, winsome confidence.
Long Haul
How do you sustain your enthusiasm?
(1) Celebrate small successes. If you live only for monumental successes, most days in your life will be disappointing.
(2) Be grateful for everything, be grateful even for the next 24 hours you're going to live today.

There are many more pointers to learn from his tapes and books. Here I gather only what is relevant for the topic of personal effectiveness.


  1. I like Mr Joe Girard. He's the real deal.

  2. Girard was very good at retail sales. Can we apply his methods to web, online and social media sales?

    1. Why not? They will work, no doubt.