Learning is easy, you are just window-shopping what others are up to and consuming what you fancy. Producing is different, there you have to make some effort and what you produce may not have any taker. Endowed with an almost inexhaustible amount of laziness, our team never suffers from solutions that then need to go looking for problems.
Maybe Relentless, maybe some other books on Japanese marketing. It says that a small market segment you've found in your locale, most likely exist in other parts of the Globe as well.
Guy Kawaski, maybe in The Art of the Start, keeps saying that the customer of One is a lot better than 100 market research reports!
Muhammad Yunus, the founder of the Grameen Bank, a Nobel Peace Prize winning microfinance organization and community development bank, was once asked in an entrepreneurial program by an aspiring social entrepreneur, about where to begin with her rather ambitious project. He replied that his gradually-big project began with just "one woman who was trying to escape from loan sharks"!
I, by instincts and by hard-won experience, know that if one person truly enjoys your snacks, they stand a very good chance of doing well town-wide, then region-wide and so on.
This is exciting and fun! I've got more than one customer!
Of course, I won't be able to satisfy even this one customer completely, right now. ( My resources will have to grow in response. They will.)
But, who, which company has satisfied you completely? Google? Apple?
This is exciting and fun!