on July 26, 2010
I'm refering to Switch by the Heath brothers, who don't need any introduction. It's a fabulous book that I heartily recommend to anyone.
The authors believe that change involves three aspects: your conscious rational mind(the rider in their terminology), your non-rational emotional makeup(the elephant in their terms), and the environment(what they call the Path). I am going to summarize only the first 2 sections below.
Direct the Rider
Reason: Without such direction, the rider will lose focus, over-analyze, spin the wheel and deplete its small reserves soon. Thus, we need to
- Give the Rider a destination postcard.
- Remind it of what is already working, of those signs that herald the miracle you are expecting.
- Pre-load it with Critical Success Factors in a situation and the processess
Arouse the Elephant
Reason: Without such motivation, the elephant will remain inert and lazy or it gets spooked and demoralized soon. Thus, we need to
- Show the elephant a graphic stuff/scenario to incite fear (for short-term specific actoion) or joy (for longer- term not so clearly defined actions)
- Shrink the task to reassure the elephant
- Grow the identity of the persons involved.